Winter
Winter has a bad reputation in the property market. It’s cold, it’s dark, and no one wants to be traipsing between housing inspections when they could be at home in bed. So discerning property owners that are looking to sell should wait until summer, right? Actually, no. When it comes to which season to sell, winter offers unique perks to vendors.
How to make the most of it
Getting ahead of the spring rush when property floods the market is a prudent choice for people who don’t want their property to be lost in a sea of listings. There are fewer properties on the market in winter, but this means more potential buyers per property listed, which means greater demand for your home! Here are three tips for making the most of a winter listing;
Fix
Address any major problems that winter weather might reveal in your home. Are there leaks in your ceiling? Is your house impossible to heat? Do you have mould problems? All these problems should be addressed before your home is listed.
Style
Set your home up for ultimate cosiness. When it’s cold and dark, you want your home to feel like a haven to potential buyers. Invest in some cosy soft furnishings like rugs and throws to make your home feel like the perfect place to beat the winter blues. You may even want to consult with a stylist who can stage your home professionally. You should also ensure that your home is bright and that it is always warm during housing inspections. Potential buyers don’t want to get goosebumps in their future kitchen!
Observe
Keep an eye on the market. Look at similar properties in your area to see how they are selling. You should also watch buyer demand in your area and speak to your listing agent about finding an auction weekend with less stock on the market to drive more buyers to your property.
The cornerstone for taking advantage of the winter season is a good agent who knows the market. Making the most of the ebb and flow of buyer demand is key, and you want someone who has an eye for these fluctuations in your corner.
If you want an agent who can follow the market for you and make the most of the upcoming winter season, get in touch with our sales team today by contacting John on 0467 443 838